In what kind of city do you feel at home?

Every person for themselves or all working together?
PvdA: Hart voor Amsterdam


Amsterdam is a city for everybody, but our housing market is overheating. There is a risk the city will become unaffordable and therefore a city only for the rich. This is something we want to avoid and therefore we must prevent housing becoming ever more expensive. We will protect Amsterdam against property developers and investors who just want to make money out of the city, as well as against commercial holiday rental of apartments. We also need to be proactive and build more affordable housing for first home buyers, families and the elderly. By doing this, Amsterdam will remain a city for everybody.



Everyone should feel at home in Amsterdam. We all deserve equal opportunities to participate in city life. This starts by providing good schooling for every child, and a decent job and good health care for all. We also maintain that everyone has the right to feel safe to be themselves in Amsterdam. We must never accept exclusion or discrimination, as freedom is our most important value, for oneself and for others. We will fight poverty and loneliness, because Amsterdam is a place where everyone has the responsibility to take care of the city and of each other.



It is imperative that Amsterdam remains Amsterdam, a unique and special city, but maintaining the social make-up and balance within the city is not easy. The city is increasingly being taken over by the pursuit of profit. Fewer and fewer Amsterdammers are benefitting from the growing success of Amsterdam. Amsterdam will only remain our home if it retains its special character. It is our unique global village, where people should be put before profit.


party leader labour party Amsterdam

“When I moved to Amsterdam twenty years ago, I knew I never want to leave this city. This is the city where I graduated, found my job, got promoted, met my husband and where my daughters were born.

Eight years ago, I became a member of the city council, and five years ago the leader of the PvdA group in the city council. With heart and soul, I have always devoted myself to Amsterdam, in coalition as well as in opposition.

I see this city and the world around us changing rapidly. That is why I feel, now more than ever, that now is not the time to remain on the sidelines. It is for this reason I became the chairman of the Labour Party in Amsterdam, with guts and love.”



Every person for themselves or all working together?

Amsterdam is the most diverse city in the world. It is not your identity that counts, but your mentality. Honest, open and with your heart in the right place, everyone can make their dreams come true here. That’s why we want the best teachers for our children and a decent job and good health care for all. It is by doing this that we ensure that everybody will feel at home in our city.

People or Profit?

Amsterdam cannot become similar to other cities, where everything has become about money, to the detriment of the social make-up of the city. We want all Amsterdammers to benefit from the achievements of our thriving city. By doing this, Amsterdam will be a home for everybody.

An unaffordable city or affordable housing for all?

Diverse neighbourhoods do not come about automatically, but require political choices; protection of social housing and the production of lots of new houses, for young people, families and the elderly. We must ensure that all Amsterdammers have a home here.


Build 120,000 new homes. 80% of these are affordable houses.
We will not sell a single property from the social housing stock. We will protect our affordable social housing, as the city needs ten thousand more houses added to the social housing stock, not less.
Only those who come to live here, should be able to buy property here. We will protect the city against investors who just want to make money out of the city.
An end to holiday rentals like Airbnb. It started as an interesting concept, but we’ve ended up with whole streets in which resident Amsterdammers can no longer be found living.
Reviving neighbourhoods that have been neglected for a long time.
The creation of 10,000 new jobs. Concierges, street sweepers, law enforcement; jobs that make the city more beautiful and more fun.
All social housing to be better insulated over the next four years. This will be good for the environment, good for energy bills and good for the creation of thousands of jobs.
We will make sure we have the best teachers for all children. We will strive for comfortable and diverse neighbourhood schools, where all children can join together.
We will always fight against discrimination and exclusion.


Amsterdam. Damsko. Mokum. It’s incredible how much as Amsterdammers we love our city. Does this also happen in other cities? That feeling of butterflies biking through ones’ city? There is so much to love, so much that’s characteristic of Amsterdam. The sunlight over the canals, a class of school children made up of twenty different nationalities, a tram ringing its bell, a beer in a ‘brown café’. And all these different Amsterdammers.

Amsterdammers give Amsterdam its unique flavour. Stubborn, opinionated, brave, social, outspoken, but with a heart of gold.

Are we a happy city? Sometimes. Sometimes not. But what matters most is that we aspire to be. We are willing to work for it. It’s an assignment we give ourselves. An assignment to look out for each other, to care for each other and to make sure Amsterdam remains Amsterdam. Free, happening and social. That whoever calls Amsterdam home, feels at home. A city where you can take refuge amongst each other. Always.

On March 21st, we can choose the direction in which our city is heading. Do we choose a happy city or a city for the happy few? A city that works for people or profit? For us all together or alone? For all of us or some of us?

We choose to cherish the unique character of Amsterdam. We choose a city in which you can be at home, regardless the size of your wallet. And where you can feel at home, no matter who you are or where you are from.

More affordable housing

More affordable housing needs to be built. We want there to be an additional 120,000 houses built by 2030. We want to keep the existing housing stock affordable. We won’t sell social housing as long as demand still exceeds supply, especially in neighbourhoods where there’s hardly any affordable housing available. We will protect our overstretched housing market against investors and against the selling-off of the city and that’s why we want an Amsterdam-law. And we will ban AirBnB, because houses are to live in and not a business model.

Feeling at home

Feeling at home in a city requires decent work and quality education, with lots of green space, with clean air and clean streets. We will revive neighbourhoods which are long overdue. We will create 10,000 jobs. We want more law enforcement, street cleaners and teaching staff. And we will make sure insulation of social housing is a priority – leading to more jobs as well as lower costs of living and a better environment.

Feeling at home is only possible when one feels welcome and can participate. Exclusion, discrimination and segregation are not just unacceptable but must be actively fought. Education opportunities can never be dependent on your ancestry. And schools should be meeting places instead of sorting machines. In a city like Amsterdam, no child should grow up in poverty and nobody should need to feel lonely.

Feeling at home is only possible if you feel the city is your own. We shouldn’t let our city be taken away by people and companies that just want to make money of our city. Whose actions result in Amsterdam becoming more expensive, busier and unliveable. We love Amsterdam and therefore we will fight to ensure it remains a city for everybody.

On March 21st we choose the future for Amsterdam. We choose a happy city, a home for all Amsterdammers.

Marjolein Moorman

Party leader